Visitors from overseas are an important potential customer base as they tend to spend three times the amount that domestic visitors do on a daily basis. VisitBritain's forecast for spending by international visitors in the UK in 2024 is £34.1 billion, up 7% on the predicted spend for 2023.
However, there are challenges. The UK introduced an Electronic Travel Authorisation (ETA) scheme for GCC nationals (visitors from Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain and Oman) in early 2024, which will be extended to other non-visa visitors later in the year. Rising costs, weather events and conflicts around the world are also impacting tourism to the UK, as is Air Passenger Duty, the lack of tax-free shopping and perceptions around welcome.
Key markets for inbound tourism are India, China, USA and Canada, Spain, France, Japan and Germany.
Learn from the experts
The inbound travel trade and distribution networks are dynamic, with new companies, products and experiences joining all the time, so it's important to understand how it all fits together and worthwhile taking the time to keep abreast of developments.
VisitEngland runs an excellent, free education programme, Taking England to the World which is delivered either in person at various locations across the country or via a series of online webinars providing invaluable insights into the travel trade. This programme is designed for businesses from all sectors of the English tourism industry, including accommodation, tours and attractions. While particularly suitable for small and medium enterprises, larger organisations are also welcome to attend.
You will gain access to the Taking England to the World Toolkit which contains essential information on how to get your business travel-trade ready.